Client Portfolio · 2019–2026
Director · Second Unit Director · Camera Operator · 1st Assistant Director · Sound Supervisor · Composer
Gibson TV took off like a rocket. Having already established a long-running relationship with the brand, first as a guitar player, then as an audio engineer and event producer, I was contracted to create a run of product demo videos alongside Gibson's soon-to-be in-house media director Todd Harapiak.
What followed was several packed years of producing documentary and educational series for Gibson TV simultaneously alongside commercial marketing content. What started with a handful of DSLRs quickly grew to a full-fledged film studio, with a satellite outfit in Nashville that applied our production approach and style.
It was a great honor to work with so many talented film professionals to bring this channel to life and develop the visual framework for the brand. The channel now has hundreds of millions of views across a broad catalog of work. I wore many hats during my time at Gibson, filling in roles as budget and time constrained. The rapid success of this channel was based on strong leadership from within the company and the dedicated work of our talented team of freelance film professionals. It was an honor to help tell the Gibson story, and I am proud to see the channel continue to flourish.
The award-winning documentary series shot inside the Gibson USA factory in Nashville, following the creation of guitars from block of wood to final tune. The cornerstone of Gibson TV.
Ep 01 · The body line
Unprecedented access into the personal guitar archives of rock's most prolific collectors — Slash, Kirk Hammett, Mike Campbell, Rick Nielsen, Dweezil Zappa, Keith Nelson. Companion to Gibson Publishing's flagship coffee-table series.
Guns N' Roses · Velvet Revolver
A long-running autobiographical instruction series — guitar heroes from Judas Priest, Bon Jovi, Skid Row, Primus, AFI, Trivium, Lamb of God, Coheed and Cambria, Testament, The Melvins, and A Perfect Circle breaking down their own iconic riffs. Half lesson, half autobiography.
Judas Priest
An intimate acoustic performance and interview series. Each episode is built around an artist, their songs, and the stories behind them. The most personal of the series I directed for Gibson TV.
A documentary series exploring the careers of the photographers who shaped the visual record of rock and roll.
Pearl Jam · Nirvana · Alice In Chains
Virtual concert series benefiting the Magee-Womens Research Institute. Shot at the Gibson showrooms in Los Angeles and Austin.
Live performance · Gibson Garage LA
An interview series capturing the story of each artist's first Gibson — the instrument that started the journey. Each episode is a portrait of how one guitar can shape a life in music.
The Cult
A docuseries exploring the institutions that define a city's musical identity — venues, studios, record pressing plants, and the shops where the gear changes hands.
Tarzana · LA's legendary vintage shop
Lead second unit across Gibson Films' flagship docuseries, the brand's most prestigious signature releases, and the second season of The Process.
The follow-up to the award-winning landmark series, this time shot inside the Gibson Acoustic factory in Bozeman, Montana. Fourteen episodes following acoustic guitar-making from raw wood to finished instrument.
Ep 01 · Acoustic body construction
The limited docuseries tracing Iommi from postwar Birmingham to the birth of metal. Volume One features Brian May, Rob Halford, Tom Morello, Zakk Wylde, Yungblud and others on Sabbath's foundational influence.
Brian May · Rob Halford · Tom Morello · Zakk Wylde · Yungblud
Hosted by Count D (Matt Montgomery of Rob Zombie), the series sits down with metal's elder statesmen to talk music and horror in equal measure. Shot inside the historic 1930 Los Angeles Theatre.
Halloween Special · Metallica
Selected work as Second Unit director, working closely with the in-house team to deliver compelling visuals on demanding timelines.
Custom Shop · Mike Campbell tribute
Across Gibson's marketing and long-running series, I've operated camera for a handful of other directors, always bringing the same passion and energy to my work. I believe the best directors have a deep knowledge of the jobs of their crew, and I have spent considerable time working as a cam op to hone my craft behind the lens.
This album documentary and live performance was Gibson Films' first official release. I was embedded in the studio with Slash and his band through the final tracking sessions, shot one angle of each interview, and handled the close-up on Slash's hands during the live performance. I also brought in the concert lighting provider and designed the looks song to song.
Album documentary · Live performance · Gibson Films debut
In addition to directing, I also served as camera operator across all of Gibson's long-running docuseries, including The Scene, the photographer-focused Through The Lens, and the ongoing My First Gibson series.
The Scene · Nashville
Every Signature and Custom Shop model requires a dedicated announcement video. I worked on dozens of these videos, filming guitar beauty shots and artist interviews. Much of the same team produced this work while also making Gibson TV's flagship series.
Custom Shop · Signature Release
The first video that kicked off Gibson TV was a teaser sizzle titled The Countdown Begins… Over 40 videos followed, featuring artist demos and introducing Mark Agnesi as the new face of the channel. This initial marketing push laid the foundation for what became Gibson TV. This section features some of those earliest videos, as well as videos from three different acoustic marketing campaigns.
Launch film · Acoustic Collections
Coda · Original Music
The final entry in this portfolio is the only one where I didn't touch a camera or direct. I performed and recorded the original music. This video, announcing the new acoustic collection, is scored by a single performance on a beautiful Gibson Custom Shop J-200.
Long before Gibson TV, I was a Gibson-sponsored guitar player. It's been a tremendous honor to showcase the care and precision that is put into each Gibson, and to help tell the stories of the artists who play them and the artisans who craft them. The Gibson guitar is a uniquely American symbol. To me it represents freedom, hope, a yearning for and an aspiration to speak the truth through sound and song. I've loved telling Gibson's stories, but perhaps the greatest honor of all was playing that guitar.
Composer · Performer · Original Score
